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Saturday, July 19, 2008

CD Review: Winifred Adams - Where Will This Love Go

Winifred Adams - Where Will This Love Go
2008, Massive Music

Winifred Adams was discovered as a singer while shooting an exercise video. I am not quite sure how that works, but the point is that Winifred Adams just doesn't go by the pop music book. Her songs are full of positive energy and light. Adams eschews the sardonic or cynical styles ever present in popular culture to create feel good songs. Her music is country-flavored pop rock that manages to sound fresh despite inhabiting the ever growing adult contemporary format. Where Will This Love Go is a collection of six songs that show the breadth and depth of Adams’ songwriting and singing talents.

Adams focuses on love songs here, although not necessarily ballads. Her energy and enthusiasm for her songs shines through on the disc, and Adams' clear alto rings through her songs like a bell. You Are My Rose is her signature song and is definitely the highlight here. Also impressive are Where Will This Love Go, All You Need and Remedy. Artists in this AC category are kind of a dime a dozen these days. The Adult-Contemporary Format shrinks over time as more alt-rockers transition into these marketing formats and the mellow-rock singer-songwriters get pushed aside on popular radio.

That being said, we'll make you a deal. Throw out the dozen and keep Winifred Adams. Despite treading the well-worn path of mellow rock with her songs, Where Will This Love Go is that rare gem that combines strong songwriting, a talented voice and a certain innocent sweetness that comes across as genuine. Even on the dance number, Remedy, there's just something down to earth and homey that comes across and makes the album more of a person-to-person experience. Make sure to give Winifred Adams a listen.

Rating: 4 Stars (Out of 5)

You can learn more about Winifred Adams at You can purchase digital copies of Where Will This Love Go on Napster, Rapsody,, Groupie Tuns and Emusic.

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