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Friday, December 16, 2011



I am writing to you today with a mixture of sadness and excitement.  All good things must eventually find their terminus, and so it is with Wildy’s World.  Wildy’s World has been a labor of love for the past four years.  With over 2,600 reviews and closing in on 400,000 distinct visitors, the site managed to carve its own little niche in the Indie Music landscape.  Wildy’s World has been a resource for Indie musicians, major labels and everyone in between.  So it is with some sadness that I announce you today that Wildy’s World will cease publication as of December 31, 2011.

The last few weeks have been inconsistent.  I’ve been sitting with the decision for a while, wanting to make sure it was the right one.  But at this point in my personal and professional life I have so many other priorities that I cannot dedicate the time to Wildy’s World that it needs to continue to successfully serve the music community at large.  I’d rather go out well than feebly.  To that end, there are still reviews to be published this year, and we will close it all out with our traditional year-end countdown of the Top-50 albums reviewed by Wildy’s World in the past year.

As many of you know, Wildy’s World was always a hobby; one that found a place alongside my professional duties in the working world (away from music) and my family.  Because of Wildy’s World I have also been offered opportunities to write commercially, writing the occasional review for pay for various publications and ultimately writing artist biographies and project pitches.  I have been writing bios for a NYC-based agency on a free-lance basis for over a year now, and have done a handful of on-demand projects privately as well.  Going forward I will be focusing more of my energies in that direction.  I will also continue to publish music reviews through BlogCritics, although at a much less frequent rate than with Wildy’s World (likely 1-2 per week).  I may also look to start something else in the social/digital atmosphere after I’ve taken a couple of months away from publishing every day.  We shall just have to see.

So if you wish to submit material for review on BlogCritics, I suggest you send me streaming or sample files so I can check them out.  If I choose to review, I will, as always, ask you to submit a hard copy for that purpose.  But as I am previewing the music, I won’t ask for a hard copy unless I plan a review.  To that end, the email address wildysworld@gmail.com, and the physical address will not change.  If you need the address just drop me a line.  If you’re an Indie or established artist whose trying to do DIY, but you need help with a bio or one sheet or need a one time writing project done, please drop me a line and we’ll see if I can help you out.  If you work in PR or the industry and need someone to craft bios, liner notes, pitches or other such projects, get in touch with me and we’ll see how we can help each other out.

It’s been a lot of fun spending almost every day with you over the last four years.  I’d love to keep it going, but I just don’t have the time or energy to do this the right way anymore.  I hope to continue to be a professional resource for the creators and purveyors of Indie Music.  And you never know, I may get bored and start something else up down the line.

In the mean time, if you’ve contributed to Wildy’s World in any way over the last four years, thank you.  Whether you’re an artist who has submitted music to be heard, a PR rep, a label rep, a music fan or even the multitude of spam bloggers in Asia and Russia who continue to pepper the blog with spam comments, you’ve all made it interesting.  I wouldn’t trade the experience for anything, and I’ve even made a few new friends along the way.  So thank you.  We’re still here for two more weeks, and we’ll close out the year counting down to the best album of 2011, just like always.  Until then, my friends, be well.

Wildy



1 comment:

DiscConnected said...

Sorry to hear that you're ceasing your efforts, although I understand.

I've got a similar review blog with far less traffic than yours and do not know how to generate the traffic. I also publish far less frequently than you do and often have wondered how you find the time!

But you've turned me on to a lot of new music, and I will miss that!

Larry